In this training, I will be teaching you the step by step guide to setting up your online store with the help of Shopify. My commitment to you is to help you run a Shopify business from the ground up and link you up with the fastest way to making sales on Shopify from day 1.
At the end of this training, I believe you would have learned the following from reading this piece:
- How to create a Shopify account
- How to customize your store with themes
- How to set up your online store
- How to add and categorize your products
- How to publicize your store
What is Shopify?
Shopify is an ecommerce platform that allows sellers to sell their products online at a retail pricing system with ease.
Shopify offers product sellers the platform to sell their physical or digital products online and make fast and easy money. Shopify importantly offers a 14-day free trial to start up.
1. Create Your Shopify Account
To create a Shopify account visit Shopify.com to sign up. Fill in the required fields and after completion of your details click on ‘Create your store’.
After this, you will be requested to further give a little more description of yourself which will include your name, address, country, contact number and postal code. Once the details are complete click ‘Enter my store’.
2. Customize Your Online Store
After creating your account the next step is to customize your online store to your taste. Now to customize your store, click on ‘Online store’ and the proceed by clicking on ‘themes’. Shopify has a whole lots of themes Browse the theme store to find hundreds of variation of themes to choose from. You can either go for the ‘free theme’ or the premium ‘paid theme’.
Once you have found a theme you like, check its functionality and reviews by clicking on the themes sample image. If you are satisfied with the theme as your store theme, click on ‘upload theme’ to install the theme. Once the theme is installed as your store displayed theme you can navigate to your ‘Theme Manager’ to check out the outlook of your published theme.
3. Add And Categorize Your Products
Navigate to your store dashboard and click on ‘Products’ then click on the ‘Add a product button’. If for instance you are selling a ‘short sleeve T-shirt’ add it in the product title. In the ‘description’ add as much details as you have got to give your customers a clear insight about your product. Endeavor to add more than one image of your item and specify the selling price. Once you have completed the details, click on ‘Save product’.
4. Set Up Your Store’s Payment Options
The payment options makes it easy for you to receive payment from your customers. You can receive payment from your customers via PayPal, Credit Cards and Manual payment.
To set up your store’s payment option, navigate to your Shopify admin page, click on Settings > Payment Provider, you will see different payment provider options to accept payments for orders.
PayPal provides two options to receive payment from your customer, which are; Express Checkout andPayments Pro. To be able to receive payment via PayPal, you need to sign up for a free account. Click activate to log in to your PayPal account. Shopify will require permission to grant PayPal as your store’s payment gateway. Click on ‘Grant permission’.
- Credit Cards
You can also accept Credit Card as your payment provider. There are various credit card options but only two are acceptable for payment in Nigeria, Paystack and CashEnvoy-ESL. For the benefit of this training I will be focusing mainly on Paystack payment gateway. To accept Paystack as you payment provider, you need to have an account with the payment provider. Click activate to log in to your Paystack account and then you can set it up as your payment gateway.
- Alternative Methods
You can also accept payment from your customers through other offline methods. These methods allows you to transact with customers who would prefer to pay via digital currencies like Bitcoin and Litecoin. Some of the acceptable methods for these include, GoCoin and BitPay. To transact business with your customers via this method, you will be required to provide your credentials and then click ‘save’.
5. Set Your Store’s Shipping Options
Go to your Shopify admin page, click on Settings > Shipping page. To improve your sales, you should give enough options in your shipping rates. Clearly define the Shipping zone as against the Shipping rate. The Shipping zone is where you are shipping from as a seller. Define the rates you charge if you are shipping within your zone as against shipping to the rest of the world.
6. Buy A Domain Name
After the 14-day trial lapse, you will need to buy a domain name to keep your store live on Shopify. To save you unnecessary waste of time, purchase a domain name from Shopify and it will be automatically installed in your store.
Since you are just starting up, I will advice you go for the ‘Basic plan’ click on and you will be directed to where you need to fill in your billing details. Once you have completed the details, click on ‘Start plan’.
You don’t need to be a web expert or having to spend extra cash to get the services of a web designer, as you can do it all by yourself. This way you can save yourself some unnecessary spending while at the same time having a unique and amazing online store.